ULFUR STUDIOWe bring brands to life through ideas, design, film and animation. An advertising agency with visual craft at its heart, based in Iceland and working internationally.
Concepts, campaign visuals and a clear creative direction.
Commercials, motion design and visual effects.
Product imagery, characters and immersive digital experiences.
Good ideas start with a conversation.
Studio and team work. Individual contributions are credited on each project.
Product and packaging imagery by Pétur Arnórsson, created with Döðlur for Blue Lagoon. Original studies, material detail and the finished collection.
Selected studio and team work. Some projects predate Ulfur Studio. Individual credits describe the contribution to each original production.
ULFUR STUDIO — COMMERCIALS V2 / UPBEAT EDIT 13 October 2026 | 1:34.40 | 1920 × 1080 | 25 fps A tighter alternate edit based on commercial reel v09 (2:01.56). 27.16 seconds shorter; 35 prepared segments. Older edits are preserved. EDIT DIRECTION Upbeat electro-jazz; major cuts follow 0.4-second rhythmic accents. Campaign sequences are grouped so transformations and action payoffs remain clear. The main HBO pull-out and AP balloon-to-watch transformation remain intact. The recent DEAD MEZCAL bottle and Björk close-to-wide selections are retained. Trimmed three LOTA architectural selections, two cow close-ups and the second forest T-Rex angle. H-E-B launch leads into the closing logo at 1:29.60, aligned with the score’s resolving attack. The contact card lasts 4.8 seconds, including a 0.8-second extension to its existing still hold. No new imagery, AI-generated motion, interpolation or footage speed changes. COLLABORATIVE CONTRIBUTIONS These excerpts show work by Ulfur Studio, Pétur Arnórsson, Arnar Arnórsson and Sölvi Sig. Some work predates Ulfur Studio; inclusion does not imply sole authorship of the original productions. HBO — Feature Presentation (2017) Arnar Arnórsson: modelling and texturing. Production: Imaginary Forces. https://imaginaryforces.com/project/hbo-feature-presentation Polaroid — Music In Full Colors Sölvi Sig: motion design, motion tracking, VFX and compositing. https://www.solvisig.com/polaroid LOTA — Við höfum ekki... En við getum það Sölvi Sig: motion design, 3D art and visual experiences. Strategy: Bien.is. Reykjavík rocket, underwater restaurant and rescue robot excerpts. https://www.solvisig.com/lota Free Radio — Hamster Pétur Arnórsson: hamster modelling through Framestore Iceland / RVX. Clean broadcaster version. https://www.youtube.com/watch?v=LcFLGhIkmZ0 Audemars Piguet — GOLD Sölvi Sig: motion graphics, animation and compositing. https://www.solvisig.com/audemars-piguet DEAD MEZCAL Sölvi Sig: product design, 3D visualization and technical drawing, in collaboration with Nonni DEAD. Exact moving presentation from supplied 42625.mp4. https://www.solvisig.com/deadmezcal Les Producteurs de lait du Québec — Solidement actuel (2018) Arnar Arnórsson / Ulfur Studio: the two cow assets. Agency: LG2. Director: François St-Amant. Production/post/VFX: BLVD. https://arnararnorsson.artstation.com/projects/qALWD2 AG Insurance — Giraffe Family (2018) Arnar Arnórsson / Ulfur Studio: giraffe assets. Agency: FamousGrey. Directors: Timekeepers. Production: Made in Brussels. https://arnararnorsson.artstation.com/projects/lV1mmO Silencer Shop — Elephant and Cricket Pétur Arnórsson: elephant and cricket work, confirmed directly. Publisher/agency: White Hat. Clean animation uploads. https://vimeo.com/140944382 | https://vimeo.com/140944381 Björk — Atopos Sölvi Sig: distortion-sequence VFX. Clean performance close-up and wide are project context, not a claim to their photography or other VFX. Director: Viðar Logi. https://www.solvisig.com/bjork | https://www.fossora.com/atopos Squarespace — Hello Down There Ulfur Studio: CG alien assets for RVX / Parliament. https://houseofparliament.com/superbowl58 OPPO × League of Legends — There Is No Limit to ACE (2020) Pétur Arnórsson: FPX player head sculpts (Tian, Gimgoon, DoinB, Crisp, LWX and Khan). Production: Final Frontier / Sehsucht. https://finalfrontier.tv/2020/08/19/oppo-x-league-of-legends/ Pepsi Japan — Dinosaur Campaign (2013) Pétur Arnórsson: T-Rex work, confirmed directly. VFX: Alt.VFX, Australia. Original Pepsi product/brand ending is campaign context; product graphics are not attributed to Ulfur. https://www.youtube.com/watch?v=B_blWblIkmw Pepsi Max — Kick in the Mix (2012) Ulfur / Pétur: crowd work, confirmed directly. No footballer/digital-double claim. Director: Steve Cope. Production: Rattling Stick. Post: Framestore. https://www.steve-cope.com/portfolio/015-pepsi-in-the-mix-new H-E-B — Mission Critical (2022) Ulfur Studio: CG shuttle and surrounding assets for Zoic Studios. Only spacecraft shots are included. https://www.zoicstudios.com/cm-heb-mission-critical MUSIC 'Origami' by Scott Buckley — released under CC BY 4.0. https://www.scottbuckley.com.au/library/origami/ https://creativecommons.org/licenses/by/4.0/ Edited and shortened for this reel. On YouTube, put this credit in the video description.